Those who stake out Serene Order are style-savvy individuals, keen to exploit the rich vein of breaking and established design talent that our store offers. Starting with stores in the Midlands, we are now more famous for our online offer which has grown rapidly to present an array of big brand and emerging designers.

Our main store is at Drury Lane, the newly-emerging independent style centre of Solihull's Mell Square.  High profile actors, pop stars and footballers can regularly be seen within our stunning interior. 

Using the latest plasma and digital technology, our Drury Lane boutique is proud to launch a first for the Midlands, Catwalk Click, which brings the world of fashion to you in an instant.  Our clients can view the latest catwalk shows on giant plasma screens in the store’s cround floor lounge.  Whilst on the first floor, they can select from online collections at sereneorder.com, with the items being delivered within minutes to the super-spacious fitting rooms.

Store Opening Hours:

Mon - 9:30   -  6:00

Tue -  9:30   -  6:00

Wed- 9:30   -  6:00

Thu - 9:30   -  8:00

Fri -   9:30 -   6:00

Sat - 9:30   -  6:00

Sun -11:00 -  5:00 

Personal consultations with Serene Order’s founder, Nad Ahmed, and its store director, Angelina Digennaro, are available by appointment, whilst the boutique’s style-savvy team is always on hand to ensure its customers are fabulously on trend.

Each season new labels are introduced to our loyal customer base and many pieces are purchased with specific clients in mind, such is the ongoing commitment to individual style and service at Serene Order.

We don't believe in following fashion, we believe in making fashion and we have a flair for finding fresh, unknown labels that appeal to our trend-setting clientele. An eclectic mix of cutting edge fashion and big brand power gives customers fresh inspiration on every visit to our store.

If you are shopping online with us you can do so with the reassurance of knowing that we are a licensed retailer for all our labels – there is no middleman – we buy direct from designers and all our goods are 100% authentic.

So, whether shopping with us online or at our store, our aim is to turn an ordinary shopping experience into something truly extraordinary. And if there's a label you'd love to see drop us an email and tell us about it at info@sereneorder.com. We'd love to hear from you and, whether you visit our store or our website, we wish you a stylish shopping experience.