A newly launched contemporary unisex clothing and accessories label from Marvin Robinson. It is general and inclusive rather than specific or selective, however every aesthetic choice is just as much a conceptual one. The subtle re-appropriation of the everyday (generic) wardrobe into a form of communication creates a distinctive and curious visual language. Developing a dedicated following from NYC throught to the UK, Scandinavia, Australia, Tokyo and various points in between I AM GENERIC is quickly becoming the ‘Zeitgeist'. As worn by The Wanted on their current tour and also by JLS.