John Richmond is a celebration of the energy, creativity and unpredictability of youth and street culture.  Each line is heavily influenced by musical movements, blended with “street chic”, John’s own irreverent style and luxurious precision.  These fundamental elements of the philosophy have led to the iconic slogans “Destroy, Disorientate, Disorder”, “Diamond Dog” and “Eat Cake”.  John’s close ties with the music industry have led him to dress stars such as Madonna, Mick Jagger and Annie Lennox.