Modern kulture has witnessed the next stage in human evolution – the emergence of a global clan that is becoming evermore mobile, constantly craving avant-garde ideas and up to date information. We now belong to a society that uses the Internet and technological advancements to literally acquire and 'Haus' the products and knowledge that correspond best to each individual.
The essence of the I Am Generic is to create an infinitely expanding multi-dimensional platform showcasing aspirational product, inspirational kulture and perpetuating innovation to fashion, design and lifestyle consumers.
All aspects will flourish organically and each season the product mix will evolve. We are more than a store, the 'Haus' is about engagement and fulfillment on fiscal, spiritual and sonic levels.