So Serene Essentials designer clothing was launched by the menswear buyer and owner of Serene Order, Nad Ahmed, with the debut of the first collection in Autumn Winter 2012. The label covers all the basics a man needs as the foundation for his wardrobe but in luxurious fabrics and at a pain-free price point. Every piece in the collection has been made using the very best cotton and a hint of Spandex which gives every male form a body conscious shape. The range features polo shirts, long-sleeve tops and t-shirts with crew-necks and v-necks and all pieces are great worn by themselves or layered under a blazer or a piece of knitwear. This new label is exclusive only to Serene Order.