Serene Order has a long heritage in the Midlands and is famed for its wide collection of established brands. From McQ by Alexander McQueen to Pinko, Dior, Maison Scotch, Lavenham, Paul Smith Kids and Little Marc Jacobs, the store offers something for every member of the family. New to their offer is So Serene, a store next door to the current one on Drury Lane in Solihull. This widens the choice to include a range of affordable labels and streetwear from brands including Luke 1977 Clothing and Weekend Offender as well as a Religion Clothing concept store. In addition, a new denim room on the store’s first floor features collections from True Religion and Denham, which sits alongside the existing formal menswear department.
“We wanted to make sure we could offer the right brand mix without compromising on the feel we have worked hard to create for our customers” said founder, Nad Ahmed. “Many of our customers have grown up with us and now have young families and we see the kids wanting to be as stylish as their parents. Now we have more space to expand our line-up of labels so that we continue to showcase our range of premium brands in Serene Order and offer ‘faster’ fashion in So Serene”.
The ethos of Serene Order and So Serene is rooted in personal service. Serene Order’s style advisors are on hand to provide one-to-one consultations for customers needing help and a little inspiration and an internet bar upstairs along with a catwalk wall is welcoming and entertaining.
“We travel the world to search out new and up-and-coming labels to add to the choice we offer. We will always provide established brands but we know our customers are also looking for those one-off treasured pieces and we pride ourselves on being able to offer eclectic names alongside the more well-known labels”.
Mon to Sat - 9:30 to 6:00
Last Sunday in the month and bank hols - 11:00 to 5:00